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Corporate Mirrors looks at today's fashion images with the concept of a mirror. The concept of a personality type is explored as marketing clusters are examined. The upper-middle class, urban woman is the focus of this piece, as she has become a high-profile target by corporations selling image personalities. Theories of psychology, sociology, business, and marketing/advertising are woven together through a comprehensive white paper.
Corporate Mirrors consists of two main elements:
- Corporate Mirrors: Images of fashion, looped in a Flash presentation with voice, music, and enhanced photos, are repeated across multiple media forms: magazines, television, newspapers, radio, billboards, the Internet, and so on. We recognize images from one media to another and through repetition they become familiar. The reflections come at us from different angles in different forms, yet they are the same. The Flash animation shows the same few images, but in different colors and shapes, so they seem different, but yet familiar. This series of images forms a hypnotic repetition, which seems to tell a story, and we end up watching.
(Note: This uses Flash. If you don't have Macromedia Flash Player, download the Flash Player.)
- White Paper: Theory, research, and primary information about today's marketing for product personalities.
 HTML
- 62 Marketing Clusters: Read article.
- Compilation of Articles: Birds of a Feather, etc.
Please note: This site uses Flash. If you don't have the Macromedia Flash Player, click
here to download the Flash Player for your computer.
Other Marketing Resources
Below are several marketing articles I have dug out.
External Links:
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