Integrated Search Marketing, Pay-per-Click, and business strategy.
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html goodies
css goodies
javascript bag o' tricks
website evaluation
white space
newsletter writing
search engine optimization (SEO)
meta tags
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Resume: Search Marketing
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Article: WebSite Equals ROI
geodemographics
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using server side includes
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  search marketing resume
  web portfolio
  Article: Website Equals ROI
  geodemographics

web developer & technical writer

 

Summary

Technical writing and web development experience. Skills include FrameMaker, Word, templates, Arbortext Epic XML editor, CVS build, PhotoShop, PaintShop, Adobe Acrobat PDF, HTML, JavaScript, style sheets & CSS, web technologies including Secure Sockets Layer (SSL), shopping cart technologies, PayPal documentation and installation, online transaction processes, and list serves. Projects include website development, software development, and documentation. Other skills include project management, web development with e-commerce specialization, online and offline marketing methods, competitive analysis, budget analysis, and cursory knowledge of the printing process for books, manuals, and marketing materials.

Other software documentation includes a beginner's tutorial to website design and development using the software on your PC, installing PayPal and other online e-commerce systems, FTP, usability and GUI issues, along with end-user manuals.

Skills

  • Systems: Windows, Windows NT, DOS, OS/2, Macintosh (G4 and iMac), SGI IRIX Unix (on SGI's Indigo, Indy, O2, and Octane machines), Sun SPARC 5 workstations, Linux.
  • Created many websites, including e-commerce sites. HTML, CSS, CGI and forms, SSI, JavaScript.

Professional Positions


Web Consultant, 2000-2002

Consultant on design, structure, and implementation of various websites, including dialpad.com (created online versions of documents), depthhypnosis.com (banner ad campaign), susanlevitt.com (colors, layout, graphics), andreas.com (SSI, CSS, colors), and clogwild.com (product graphics).

Kyphon, Sunnyvale, CA. May 2002- June 2001

Project managed the creation of a second-generation self-install Sales presentation CD for remote field reps with software engineer. Software works with all versions of Windows OS including 95/98, 2000, NT and XP.

Wrote all CD documentation materials including a user manual for CD software installation and a developer guide to MS-DOS commands and batch file processing. Produced deliverables in Word and PDF formats.

Inviosoftware, January-March 2002

Web developer, project manager, and technical writer.

Built second-generation website for a Palo Alto SAN (Storage Area Networks) startup. Project manager of team of six (marketing specialists, senior technical writer, graphics designer, and systems engineer.)

  • Designed & built a website with 40 pages.
  • Project management: Created timelines and strategy for project process. Includes an assessment of web and IT technologies deployed in the SAN industry.
  • Research: For the first stage, I wrote a competitive analysis covering 21 competitors in order to decide what elements were necessary for the new website.
  • In part two, I wrote an executive summary so that the team could decide on how to move forward.
  • For part three, I developed the general layout of the site to give direction for the graphic designer.
  • For part four, I worked with the technical writer and engineers to develop the JavaScript technologies and web page templates.
  • Defined corporate implementation for website including fonts, color schemes, and web page templates.
  • Added search engine for easy web page indexing and quick search navigation.
  • In order to measure marketing strategies, added Webalyzer log traffic analysis software.
  • In order to maintain contact with customers, developed customer database. This was done with an online registration process (offering a free white paper as incentive.) Marketing uses the email addresses to send a monthly newsletter.
  • For web searches, began link relevancy for Search Engine Optimization (SEO), indexing strategy, and search engine registration.
  • Please request Word docs for technical writing and project management.

No Slippy Hair Clippy, October-December 2001

Web Master

Created website and online presence from scratch based on clients current business model and future business goals of acquiring 150-200 stores nationwide.

  • Created Word and PDF documents for downloading by current vendors and retailers.
  • Website copy for home page and online catalog.
  • Logo and banner design, plus color optimization for the web, including positioning statement.
  • Website storyboard and flow chart.
  • User interface design: colors, typography, page layout. Navigational flow, key visual elements for retailers.
  • Set up web space and domain name transfer with current web hosting service.
  • Coding included HTML, JavaScript pop-up boxes in the catalog section, CGI for order processing, password protected section of order form for current vendors, and SEO keyword placement.

RamosandCoston, PLLC, October 2001-February, 2002

Web Master for Nashville law firm. Designed & built website with 26 pages.

  • Bilingual website in English & Spanish: Outsourced translation. Layout of Spanish text. Managed translation coordinator, translators, and proofreaders.
  • Project Management: worked with paralegals & attorneys.
  • Created interface: logo, look-and-feel, CSS, navigation bar, & attorney photographs.
  • Created forms, CGI, and calendaring system.
  • Added Secure Socket Layer (SSL) to legal forms, installation of private and public RSA keys on web hosts server, and linking website pages to https files.
  • Testing and troubleshooting. Worked with ISP's technical team to fix issues.

SBDC-TAP Program, September 2001-Ongoing (on call as needed)

Technical Consultant for the SBA's Small Business Development Center's (SBDC) Technical Applications Program (TAP) in San Jose. Tasks include web marketing strategy, e-commerce, shopping-cart technology, and building websites from scratch, including look-and-feel, user interface, logo, graphics, workflow, storyboards, and advising clients in technical issues.

Clients Include:

  • S.F. based tutor service, newsletter, site cleanup, site maintenance, and web marketing/SEO. www.mystudybuddy.org
  • Researched and advised on shopping cart technology including setting up merchant bank accounts and VeriSign online payment systems. www.bottom-line-press.com
  • SBDC TAP website: restructured website, added CSS, and logo prototypes.

StarSys Marketing Group, San Jose, CA. June 2001-January, 2002

Web Contractor

  • White paper on geodemographics and Claritas' clustering in PDF format.
  • Website development for marketing firm. Includes website marketing and search engine optimization based on a competitive intelligence analysisCreated new website. Hand coding HTML in Homesite & Notepad, JavaScript, CSS, CGI, SSI, PDF, and search engine optimization (SEO.)

Trimble Navigation, Sunnyvale, CA. June-August, 2001

Web Developer

Worked on very short notice helping the team in a critical phase of migrating large amounts of content to the new website.

  • As part of a team of four, renovated a website from 3,000 pages into 1,500 pages. Worked with marketing and communications department to develop websites for each GPS product line.
  • Maintained three corporate intranets, including the Sunnyvale, New Zealand, and the employee intranet.

Education

  • San Jose State Professional Development, San Jose, CA
    Certificate in E-Commerce Management and Internet Business Systems. Areas of study include web infrastructures, web promotion, and business strategy.


  • San Jose State University, San Jose, CA B.A., Digital Media Arts and Design Areas of study include visual and user interface design, software development, and video production.


  • Santa Barbara City College, Santa Barbara, CA A.A., Art and Liberal Studies: Studies in Art, English, and Digital Media.

Organizations & Affiliations

National Writers Union, Bay Area, 2001-ongoing.

Web developer and technical advisor of the National Writers Union's Technical Writers' Trade Group. 7,500 members, include 400 Silicon Valley technical writers and editors.

Implemented website for their upcoming seminar in self-publishing. See description below.

WriterAsPublisher.com, January-March 2002

Web master, developer, and coordinator.

  • Content management.
  • Website copy writing.
  • Set up PayPal payment system.
  • Created interface, website banner, and page templates.
  • Testing and troubleshooting: Worked with ISP's technical team to fix issues.
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