web developer & e-commerce business specialist

Summary

Web marketing and web development. including research and positioning, business strategy, HTML development., web project management and project management documentation. Created websites for businesses and Palo Alto startups with HTML, JavaScript, CGI, CSS, and SSI. I have an e-commerce management and business certificate from the San Jose State Professional Development program. Major areas of training include user interface design, human factors in computing, and marketing; both online and offline methods. Please contact me by cell phone at 650-575-7895 Monday- Friday 9:00am - 7:00pm.

Skills

Web and Internet

• Advanced HTML v.4.0 with forms, nested tables, CSS, CGI, SSI, search engines, login scripts, password-protect, PERL.
• Hand-coding with Notepad and Allaire HomeSite
• Advanced JavaScript, DHTML
• Domain name registration, transfer, and re-direct
• Secure transactions with Secure Socket Layer (SSL) application, installation of private and public RSA keys on web hosts server, and linking website pages to https files
• UNIX system command line, vi editor, telnet, ftp

Software

• Arbortext Epic XML editor, XML
• Allaire Homesite v.4.5
• Macromedia Dreamweaver, UltaDev, & Flash
• Adobe Photoshop 6.0, PDF & Distiller
• Notepad for hand coding of HTML and JavaScript
• PaintShop Pro, sound editing software
• TCP/IP protocols
• Net Objects Fusion & Team Objects Fusion 5.0
• CVS file maintenance & build
• Digital camera for web images
• Microsoft Office 2000: Access, Excel, Word, PowerPoint
• MS FrontPage
• Software configuration, including preference files, cache settings, proxies, import and export settings, along with upgrades and maintenance

Hardware

• Microsoft Windows 98, 2000, NT
• UNIX (SGI IRIX, Linux, Solaris)
• Macintosh- G4 & IMac

Leadership

• Strong communication and negotiation skills
• Content and project management abilities: areas of strength include an understanding of group dynamics and information synthesizing
• Strong research and analytical skills
• Self-starter and motivated team player
• Conduct regular research in areas of business development, search engine indexing and technologies, business marketing, writing and finance

Experience

Web Developer/ Software Engineer: Oct 2002- June 2003

Worked w/ large governmental agency in Carson City, NV. Implementing enterprise-level project managment system w/ MS-Sequel 2000 database, ASP/ASP.Net webpages, Visual Basic, Data Transformation Services (DTS), and Visio flowcharting.

Functioned as team lead and devloper with additional project mgmt. responsibilities, serving as the primary contact and interface to internal requesting customers. As the team lead, I implemented timelines, meeting agendas, web-application documentation, technical notes, delegation of technical items to other team members, and reporting the progress of application development to upper management.

Santa Cruz DreamHouse, February 2003

Web Developer & Designer

Built 6-page website with e-commerce backend to accept payment for reservations of the Santa Cruz DreamHouse. Consulted client with domain name registration, e-commerce including merchant accounts, using PayPal, using SSL, Internet law, and forms to accept potential renter's information.

Designed both the front-end and back-end. Examined online calendaring & scheduling system for later implementation.

Nuance Communications, June - July 2002

Web developer and Information Architect.

Worked with the world's leader in Voice over IP and Voice XML products to design, test, and implement a new website using Flash navigation, XML, streaming audio, CSS, JavaScript, and HTML.
Developed site architecture including hand-coding of html pages through DreamWeaver 3 and Interwoven TeamSite.
Used Allaire HomeSite and Notepad to hand-code CSS styles and applied them throughout the site.
Assisted project manager in html editing for the Learn About Speech section.
Primary sections of responsibility and completion include Learn About Speech, V-World, and customers case studies. Please see the following URLs for more. www.nuance.com/learn/index.html , www.nuance.com/corp/vworld/index.html, www.nuance.com/corp/customers/index.html
Avg. rate of production was 30-50 pages per day.

SayDesign Interactive, April- May 2002

Web developer & project manager.

Hired to complete website for oakridgeprinting.com that had fallen off schedule. Executed timelines and milestones accordingly. Project managed team of 5 with integration to client for needed website content, Flash introduction and homepage navigation, and network configurations for additional email accounts and DNS routing.

Development included html coding through DreamWeaver UltraDev and Allaire Homesite, image creation, integrating graphics and Flash content, cgi mailforms for online ordering and project estimates (8 forms), and website setup with hosting vendor.

• See www.oakridgeprinting.com for more.

Inviosoftware January-March 2002

Web developer & project manager.

Built second-generation website for a Palo Alto SAN (Storage Area Networks) startup. Project manager of team of six (marketing specialists, senior technical writer, graphics designer, and systems engineer.)

• Designed & built website with 40 pages.
• Project management: Held weekly status meetings, created timelines and schedules, supervised delivery, kept track of milestones and deadlines.
• Developed strategy for the project: For the first stage, I wrote a competitive analysis covering 21 competitors in order to decide what elements were necessary for the new website. In part two, I wrote an executive summary so that the team could decide on how to move forward. For part three, I developed the general layout of the site to give direction for the graphic designer. For part four, I worked with the technical writer and engineers to develop the JavaScript technologies.
• The site was designed for Microsoft IE and Netscape for Linux using CSS and JavaScript browser detect.
• Developed tabs with rollover effect using JavaScript plus other effects.
• Added search engine for easy web page indexing and quick search navigation.
• In order to measure marketing strategies, added Webalyzer log traffic analysis software.
• In order to maintain contact with customers, developed customer database. This was done with an online registration process (offering a free white paper as incentive.) Marketing uses the email addresses to send a monthly newsletter.
• For web searches, began link relevancy for Search Engine Optimization (SEO), indexing strategy, and search engine registration.

No Slippy Hair Clippy, October-December 2001

Web Master

Created website and online presence from scratch based on clients current business model and future business goals of acquiring 150-200 stores nationwide.

• Set up web space and domain name transfer with current web hosting service.
• Logo and banner design, plus color optimization for the web, including positioning statement.
• Website storyboard and flow chart
• User interface design: colors, typography, page layout. Navigational flow, key visual elements for retailers
• Coding included HTML, JavaScript pop-up boxes in the catalog section, CGI for order processing, password protected section of order form for current vendors, and SEO keyword placement.

Ramos & Coston, October 2001- February 2002

Web Master for Nashville law firm

Designed & built website with 26 pages.

• Created interface: logo, look-and-feel, CSS, navigation bar, & attorney photographs.
• Project Management: worked with paralegals & attorneys.
• Created forms, CGI, and calendaring system
• Bilingual website in English & Spanish: Outsourced translation. Layout of Spanish text. Managed translation coordinator, translators, and proofreaders.
• Testing and troubleshooting: Worked with ISP's technical team to fix issues.

SBDC TAP Program- Entrepreneur Center/ SBA

September- ongoing 2002 (on call as needed)

Technical Consultant: web marketing strategy, e-commerce, shopping-cart technology, and building websites from scratch, including look-and-feel, user interface, logo, graphics, workflow, storyboards, web hosting, and advising clients in technical issues.

Clients Include:

• S.F. based tutor service, newsletter, site cleanup, site maintenance, and web marketing/SEO.
• Website with online catalog, order forms, password protection, redirects for multiple domain names, SSL, graphics, and interface along with web marketing and SEO.
• Researched and advised on shopping cart technology including setting up merchant bank accounts and VeriSign online payment systems.

SBDC-TAP website: restructured website, added CSS, and logo prototypes.

StarSys Marketing Group, San Jose, CA. June 2001- January 2002

Web Marketing Director and Web Master on Contracting basis

Consulting includes using the web and technology to generate a larger clientele. Website development for marketing firm. Includes, website marketing and search engine optimization based on a competitive intelligence analysis. · Using Homesite, hand coding HTML in NotePad, JavaScript, CSS, CGI, SSI, and Search engine optimization (SEO.)

Trimble Navigation, Sunnyvale, CA. June-August 2001

Web Developer

Worked on very short notice helping the team in a critical phase of migrating large amounts of content to the new website.

• As part of a team of four, renovated a website from 3,000 pages into 1,500 pages. Worked with marketing and communications department to develop websites for each GPS product line.
• Maintained three corporate intranets, including the Sunnyvale, New Zealand, and the employee intranet.

Web Consultant, 2000-2002

Consultant on design, structure, and implementation of various websites, including dialpad.com, (created online versions of documents) depthhypnosis.com, (banner ad campaign) susanlevitt.com, (colors, layout, graphics) andreas.com, (SSI, CSS, colors) and clogwild.com (product graphics).

Nova Financial Services, San Jose, CA. February-July, 2001

Web Master, Developer, and Web Marketer

Stepped in to help with generating ideas for business profitability and new client acquisition.

• Created website for a mortgage loan company. The site uses JavaScript for mortgage and credit card calculators. Conducted research to see how mortgage firms are positioning themselves on the Internet.
• Performed website testing and implementation. Dreamweaver, Allaire Homesite, JavaScript, CGI, and Server-side-includes (SSI.) Search engine optimization (SEO.)

MakeItFun, Newark, CA. January-June 2001

Web Developer and Web Marketer

• Initiated search engine positioning project and increased web traffic by 70%.
• Redesigned the home page in Macromedia Dreamweaver. Organized the content into a directory-structured system.
• Analyzed web traffic to formulate web marketing strategy using analog web traffic analysis software.
• Developed an intranet HR Desktop Solution containing HR resources using Macromedia Dreamweaver, Adobe Photoshop, and HTML handcoded with Notepad in a self- supervised and self led group. Roles: facilitator and trainer.
• Project managed and implemented all phases of a Macromedia director sales presentation CD showing our HR Desktop Solution. First viewing client is Compaq.
• Trained interns in web marketing techniques, image optimization, software development, and website production and development. Dreamweaver, JavaScript, Search engine optimization (SEO.)

Organizations & Affiliations

National Writers Union, Bay Area, 2001-ongoing

Web developer and technical advisor of the National Writers Union's Technical Writers' Trade Group. Members include 400 Silicon Valley technical writers and editors. Implemented website for their upcoming seminar in self-publishing. WriterAsPublisher, January-March 2002

Web master, developer, and coordinator.

• Domain name acquisition.
• Website space setup.
• Content management.
• Website copy writing.
• Set up PayPal payment system.
• Created interface, website banner, and page templates.
• Testing and troubleshooting: Worked with ISP's technical team to fix issues.

Other Positions

• Art Tech. Web Developer, January- December, 1999
• Hand-Up Inc. Web Marketing, June- September, 2000
• Arden Rose Art Studio. Web graphics, December 1998- August 1999

Education

• San Jose State Professional Development San Jose, CA Certificate in E-Commerce Management and Internet Business Systems. Areas of study include web infrastructures, web promotion, and business strategy.
• San Jose State University San Jose, CA B.A., Digital Media Arts and Design- CADRE
  Areas of study include visual and user interface design, software development, and video production.
• Santa Barbara City College Santa Barbara, CA A.A., Art and Liberal Studies
  Areas of study include Art, English, and Digital Media.