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SEO stands for Search Engine Optimization. It is a commonly misunderstood
term. There was old school SEO in which the game was to trick the
search engines into indexing your website under certain keywords,
phrases, etc. Tricks such as white text, erronous meta tags, gateway
pages,
Today, Google has
emerged as the major search engine leader, handling over 75% of
web searches today. Google bases it's criteria on a couple of points.
- link relevancy - This is measured in how many links have been
posted to your website. In other words, if you are heavily linked
to by other websites, the relevancy of your website and its content
increases.
Cross-linking also helps your site in the sense that
people trust links that come from reliable sources. If someone
has linked to you, that tells your user that your website is
probably worth looking at for what they are interested in.
- Google points - Being linked to large, credible websites gives
you "Google points." In other words, let's say the New York Times published
an article about me and in that article was a link to my website.
Because I am linked through the New York Times my website becomes
much more relevant to Google.
- content substance - Heard of the saying "content is king?" (or
queen) Well it is! The more relevant and legimate your content
is to a specific subject, the higher your website will rank in
Google when it is indexed.
If you meet the first three points, you won't even need to register your site with Google.
Even if you do decide to register your site with Google, if it is not strong enough to meet the Google criteria, it may take several months, even 1 year before it is indexed.
Andreas Ramos has an excellant paper he has written a whitepaper covering SEO
techniques. Visit andreas.com for more.
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