| Why You Should Do a Newsletter for Your Website...
This is a true story.
This friend of mine who is a web designer was helping another friend
who had a small website for this hobby interest. She was helping
him for a while with the HTML, but it got to be a bit of work, so
she told him he had to learn HTML and maintain his own site. So
he bought a book (Elizabeth Castro's Intro to HTML, Peachpit Press)
and slowly learned how to do it himself.
And she told him he had to do a newsletter. It took several months
of anxiety attacks, but he finally wrote the first newsletter. He
began sending it out every month to the readers of his website.
Slowly, the traffic grew and grew.
He included his editor at this magazine in the subscription list,
but the editor never replied or said anything, so he was dismayed
that he was being ignored. Maybe they didn't like his writing. Maybe
they hated his newsletters.
Months went by.
Until a few weeks ago. The editor called him. He loved the newsletter
and had been reading it every month.
The editor had a question. One of the writers had bonked out and
they didn't have the cover story for the next issue. Could he write
the cover story?
And... would he move to California and be a staff writer with a
monthly column in the magazine?
And... they looked at his HTML and liked it, so would he take over
the magazine's website? He only knows basic HTML, but he knows it
well and he uses Allaire HomeSite to handcode his site.
So... his homemade newsletter led to a staff job. True story.
Moral of the Story: Send out a newsletter for
your website and who knows what will happen? | 
